Zest
zestwatermarkremoval.comA watermark-removal app for cleaning generated and edited video assets so the useful work can keep moving.
The same situation, looked at differently, becomes a different situation. This is a channel about that shift — the design choices, the mental moves, and the work of building tools that help people see their own blind spots.
New episodes / every other Tuesday
I came from animation and motion design and taught myself enough programming to ship real things. These days I'm building Lensward — an app for noticing your own biases without turning self-awareness into another anxious, gamified loop — and making essays about the thinking behind it.
The Reframe is where that thinking lives. Some of it is about Lensward. Most of it is about the broader skill underneath: looking at what you're looking at, and choosing to look again.
The Reframe is the thinking-in-public layer. These are some of the tools underneath it: practical, unfinished in places, and all shaped by the same question of what people can notice when the frame changes.
A watermark-removal app for cleaning generated and edited video assets so the useful work can keep moving.
A community safety tool for understanding rights, documenting incidents, and helping neighbors make clearer decisions under pressure.
An app for noticing your own biases before they quietly steer your choices. It is the main build-in-public thread behind The Reframe.
A tool for taking stories apart with care: structure, motive, pattern, pressure, and the small decisions that make a piece work.
Reframing is one of the most useful things a person can learn, and almost nobody teaches it directly. It's the move a good therapist makes, the move a good designer makes, the move you make on a bad day when something finally clicks and the problem stops being a problem — even though nothing about the situation changed.
I think that skill can be shown. Not as theory, but in practice, by doing the work out loud: building a tool, making the design decisions, getting things wrong, and reframing my way forward. That's the whole project. No hustle, no shortcuts, no productivity theater. Just the work, slowly.
New episodes / every other Tuesday
If any of this resonates, the best place to start is YouTube. The essays go deeper on Substack. Either way — welcome.